Reinforcement learning has been widely applied to diffusion and flow models for visual tasks such as text-to-image generation. However, these tasks remain challenging because diffusion models have intractable likelihoods, which creates a barrier for directly applying popular policy-gradient type methods. Existing approaches primarily focus on crafting new objectives built on already heavily engineered LLM objectives, using ad hoc estimators for likelihood, without a thorough investigation into how such estimation affects overall algorithmic performance. In this work, we provide a systematic analysis of the RL design space by disentangling three factors: i) policy-gradient objectives, ii) likelihood estimators, and iii) rollout sampling schemes. We show that adopting an evidence lower bound (ELBO) based model likelihood estimator, computed only from the final generated sample, is the dominant factor enabling effective, efficient, and stable RL optimization, outweighing the impact of the specific policy-gradient loss functional. We validate our findings across multiple reward benchmarks using SD 3.5 Medium, and observe consistent trends across all tasks. Our method improves the GenEval score from 0.24 to 0.95 in 90 GPU hours, which is 4.6 times more efficient than FlowGRPO and $2\times$ more efficient than the SOTA method without reward hacking.

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