This editorial explores the significance of research visibility within the evolving landscape of academic communication, mainly focusing on the role of search engines as online meta-markets shaping the impact of research. With the rapid expansion of scientific output and the increasing reliance on algorithm-driven platforms such as Google and Google Scholar, the online visibility of scholarly work has become an essential factor in determining its reach and influence. The need for more rigorous research into academic search engine optimization (A-SEO), a field still in its infancy despite its growing relevance, is also discussed, highlighting key challenges in the field, including the lack of robust research methodologies, the skepticism within the academic community regarding the commercialization of science, and the need for standardization in reporting and measurement techniques. This editorial thus invites a multidisciplinary dialogue on the future of research visibility, with significant implications for academic publishing, science communication, research evaluation, and the global scientific ecosystem.

翻译：本文探讨了在学术交流不断演变的背景下研究可见性的重要性，主要聚焦于搜索引擎作为在线元市场在塑造研究影响力方面的作用。随着科学成果的快速扩张以及对谷歌和谷歌学术等算法驱动平台的日益依赖，学术作品的在线可见性已成为决定其传播范围和影响力的关键因素。本文同时讨论了加强学术搜索引擎优化（A-SEO）研究的必要性——尽管该领域相关性日益凸显，目前仍处于发展初期。文中重点指出了该领域面临的主要挑战，包括缺乏稳健的研究方法、学术界对科学商业化的质疑，以及报告与测量技术标准化需求的不足。因此，本评论旨在引发关于研究可见性未来的跨学科对话，这对学术出版、科学传播、研究评估及全球科学生态系统具有深远意义。