The e-commerce systems are being tackled from commerce behavior and internet technologies. Therefore, trust aspect between buyer-seller transactions is a potential element which needs to be addressed in competitive e-commerce industry. The e-commerce industry is currently handling two different trust approaches. First approach consists on centralized mechanism where digital credentials/set of rules assembled, called Policy based trust mechanisms . Second approach consists on decentralized trust mechanisms where reputation, points assembled and shared, called Reputation based trust mechanisms. The difference between reputation and policy based trust mechanism will be analyzed and recommendations would be proposed to increase trust between buyer and seller in e-commerce industry. The integration of trust mechanism is proposed through mapping process, strength of one mechanism with the weakness of other. The proposed model for integrated mechanism will be presented and illustrated how the proposed model will be used in real world e-commerce industry.

翻译：电子商务系统正从商业行为和互联网技术两个层面受到挑战。因此，买卖双方交易间的信任问题已成为竞争激烈的电子商务行业中亟待解决的关键要素。当前电子商务行业主要采用两种不同的信任机制：第一种是基于策略的集中式信任机制，通过整合数字凭证与规则集来实现；第二种是基于信誉的分布式信任机制，通过收集与共享信誉积分来建立信任。本文将分析这两种信任机制的差异，并提出增强电子商务买卖双方信任度的建议。通过映射匹配过程——即以一种机制的优势弥补另一种机制的不足——我们提出了信任机制的整合方案。文中将详细阐述该整合机制模型，并举例说明其在实际电子商务行业中的应用场景。