The widespread adoption of data-driven, energy-efficient model predictive control (MPC) in buildings remains hindered by substantial effort to collect data and train models for individual buildings. Transfer learning (TL) has consequently gained increasing attention for target building modeling, as it reduces data requirements and modeling effort by reusing pretrained source models. However, these TL models are typically evaluated only on prediction accuracy in the target, without testing downstream control performance. To address this gap, we apply a state-of-the-art TL approach - pretraining a generalized model on multiple source buildings using standard operational data - within an MPC setup in a target building. We show that this approach is insufficient to achieve satisfactory control performance. As a solution, we introduce generalized models pretrained on excitation-based operational source data - purposefully probed inputs that explore the building's state-action space. For evaluation, we apply the generalized models via zero-shot (i.e., without fine-tuning) to 32 simulated target buildings and assess MPC performance. Our results show that excitation-based generalized models achieve the strongest control performance among all benchmarks, outperforming an online linear model-based MPC and a PI controller by 6.4% and 36.9%, respectively. By combining strong control performance with the ability to generalize across multiple buildings, without requiring any target-specific data, our approach reduces MPC setup cost and simplifies its widespread deployment in the building sector.

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