As quick commerce (Q-Commerce) platforms in India redefine urban consumption, the use of deceptive design dark patterns to inflate order values has become a systemic concern. This paper investigates the 'Awareness-Action Gap' among Indian university students, a demographic characterized by high digital fluency yet significant financial constraints. Using a qualitative approach with 16 participants, we explore how temporal pressures and convenience-driven architectures override price sensitivity. Our findings reveal that while students recognize manipulative UI tactics, they frequently succumb to them due to induced cognitive load and the normalization of deceptive marketing as a price of capitalism. We conclude by suggesting value-sensitive design alternatives to align commercial incentives with user autonomy in the Global South.

翻译：随着印度即时商务平台重新定义城市消费模式，利用欺骗性设计暗黑模式抬高订单价值已成为系统性隐忧。本文聚焦印度大学生群体（该群体以高数字素养但显著财务约束为特征）的"认知-行动鸿沟"现象。通过采纳质性研究方法对16名参与者进行探究，我们发现时间压力与便捷导向架构如何压制价格敏感度。研究结果表明，尽管学生能识破操纵性界面策略，但因诱导性认知负荷与将欺骗性营销视为资本主义代价的常态化思维，他们频频屈服于此。最后，我们建议在全球南方语境下采用价值敏感设计替代方案，以协调商业激励与用户自主性。