Human-object centric video personalization (HOCVP) is a core task within subject-driven video generation. However, existing methods suffer from two key limitations. First, most approaches focusing on inter-subject personalization still struggle to strike a balance between high subject fidelity and accurate interaction patterns between humans and diverse objects, especially when objects represent abstract concepts such as logos. Second, while intra-subject references (e.g., OCR maps, multi-view inputs) are expected to enhance subject fidelity, most existing works lack mechanisms to understand such latent correspondence. To address both challenges, we propose HOMIE, an HOCVP framework that tackles both inter- and intra-subject input settings in a unified manner. Compared to previous approaches, HOMIE proposes a better MLLM integration strategy to extract knowledge of reference-level relationships without compromising the controllability of text encoders or incurring costly re-alignment. Specifically, we introduce global multimodal guidance within self-attention to better align MLLM-derived semantic features with VAE tokens. Furthermore, we propose modality-reference embedding to differentiate tokens from MLLM features and VAE tokens and associate intra-subject reference image tokens. Extensive experiments validate that our method achieves state-of-the-art performance across various HOCVP tasks. Project Page: https://yiyangcai.github.io/homie-page.github.io/

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