The article introduces the concept of image "culturization," which we define as the process of altering the ``brushstroke of cultural features" that make objects perceived as belonging to a given culture while preserving their functionalities. First, we defined a pipeline for translating objects' images from a source to a target cultural domain based on state-of-the-art Generative Adversarial Networks. Then, we gathered data through an online questionnaire to test four hypotheses concerning the impact of images belonging to different cultural domains on Italian participants. As expected, results depend on individual tastes and preferences: however, they align with our conjecture that some people, during the interaction with an intelligent system, will prefer to be shown images modified to match their cultural background. The study has two main limitations. First, we focussed on the culturization of individual objects instead of complete scenes. However, objects play a crucial role in conveying cultural meanings and can strongly influence how an image is perceived within a specific cultural context. Understanding and addressing object-level translation is a vital step toward achieving more comprehensive scene-level translation in future research. Second, we performed experiments with Italian participants only. We think that there are unique aspects of Italian culture that make it an interesting and relevant case study for exploring the impact of image culturization. Italy is a very culturally conservative society, and Italians have specific sensitivities and expectations regarding the accurate representation of their cultural identity and traditions, which can shape individuals' preferences and inclinations toward certain visual styles, aesthetics, and design choices. As a consequence, we think they are an ideal candidate for a preliminary investigation of image culturization.
翻译:本文介绍了“图像文化化”的概念,我们将其定义为:在保留物体功能性的前提下,改变使物体被视为属于特定文化的“文化特征笔触”的过程。首先,我们基于当前最先进的生成对抗网络,定义了一个将物体图像从源文化域翻译到目标文化域的流程。随后,我们通过在线问卷调查收集数据,以检验关于不同文化域图像对意大利参与者影响的四个假设。结果表明,影响因个人品味与偏好而异;然而,这些结果与我们的推测一致,即部分人在与智能系统交互时,会更倾向于看到经过修改以匹配其文化背景的图像。本研究存在两大局限。其一,我们仅关注单个物体的文化化,而非完整场景。然而,物体在传递文化意义方面起着关键作用,并会强烈影响图像在特定文化背景下的感知方式。理解并解决物体层面的翻译,是实现未来更全面的场景层面翻译的关键一步。其二,我们仅以意大利参与者进行了实验。我们认为意大利文化具有独特性,使其成为探索图像文化化影响的有趣且相关的案例研究。意大利是一个文化非常保守的社会,意大利人对自己文化认同与传统的准确表达有着特定的敏感性和期望,这会影响个人对特定视觉风格、美学及设计选择的偏好倾向。因此,我们认为他们是进行图像文化化初步研究的理想对象。