This paper addresses the struggle of rural micro-entrepreneurs in the Global South in utilizing e-commerce to reach wider markets. This research paper looks at the adoption of e-commerce as a sustainable marketplace by the micro-entrepreneur sellers from the lower socio-economic rural communities in India, a booming digital economy in the Global South. 'Sustainability' here refers to a model for sustainable economic development sustaining the e-commerce as business model for the rural micro-entrepreneurs to flourish. This paper explores rural development by dismantling the factors that shape the ways technology and trade impact micro-entrepreneurs. The aim is to offer recommendations and solutions to contribute building the e-commerce as a sustainable marketplace for rural micro-entrepreneurs. Recent information and economic policy changes in India, along with the expansion of mobile infrastructure and a growing user base in rural regions makes this research timely and important. By scrutinizing the infrastructure and auditing the information needs and challenges of users, this research will illuminate the gaps that are leading to a lack of sustainable economic development, and information asymmetries discouraging the rural micro-entrepreneurs from selling online. The purpose of the paper is to find hurdles in the sustainable development of e-commerce as a business solution.

翻译：本文论述全球南部农村微型企业家利用电子商务进入更广泛市场的斗争。本研究文件审视了印度社会经济程度较低的农村社区的微型企业商采用电子商务作为可持续市场,全球南部数字经济蓬勃发展。“可持续性”在这里提到可持续经济发展模式,将电子商务作为农村微型企业家蓬勃发展的商业模式来维持。本文件探讨农村发展,方法是消除影响技术和贸易影响微型企业家的方式的各种因素。目的是提供建议和解决办法,帮助建立电子商务,使之成为农村微型企业家的可持续市场。印度最近的信息和经济政策变化,加上移动基础设施的扩大和农村地区用户基础的扩大,使得这一研究及时而重要。通过仔细研究基础设施以及审计用户的信息需求和挑战,这项研究将澄清导致缺乏可持续经济发展的差距,以及阻碍农村微型企业家在线销售的信息不对称。本文的目的是找出电子商务可持续发展的障碍。