Pedestrian studies in retail areas are critical for comfort and convenience in transportation facility designs. But existing literature lacks detailed empirical observations that focus on pedestrian speed variations and their mechanisms in front of stores. This paper bridges this gap by analyzing 1193 pedestrian trajectories in front of a convenience store located in a metro station. The results show that the store imposes a non-uniform slowing effect on the pedestrian flow. The spatial distribution and the lower walking speed of consumers and gazing pedestrians jointly contribute to such an effect while avoiding behaviors between pedestrians play little role. The findings complement the existing empirical observations and lay a foundation for realistic pedestrian modeling in retail areas.

翻译：针对零售区域的行人研究对于交通设施设计的舒适性与便利性至关重要。然而，现有文献缺乏聚焦于商店门前行人速度变化及其机制的详细实证观察。本文通过分析地铁站内一家便利店前的1193条行人轨迹填补了这一空白。结果表明，该店铺对行人流产生非均匀的减速效应。消费者与驻足观望行人的空间分布及其较低的行走速度共同促成了这一效应，而行人间避让行为的作用微乎其微。本研究补充了现有实证观察，并为零售区域的行人真实感建模奠定了基础。