Vision-language models offer a promising approach for zero-shot anomaly detection (ZSAD). However, due to object-centric bias, normal and anomalous text prototypes exhibit a high semantic overlap. While enforcing strict orthogonality between them improves discriminability, mapping highly contiguous visual inputs onto drastically orthogonal prototypes introduces a geometric dilemma, disrupting the pre-trained structural continuity. To address this problem, we propose Proximity-CLIP, a framework that visually calibrates the semantic margin to guide visual adaptation. First, we introduce a visually-calibrated semantic proximity learning mechanism that uses a bounded dynamic regularization to learn an appropriate semantic margin, ensuring discriminative separation while preserving structural alignment. Second, we design an Anomaly Query Module (AQM) driven by these text priors. Using the calibrated anomalous prototype as a semantic query, the AQM actively retrieves localized defect cues from contextual visual patches, mitigating the dilution of subtle anomalies during global pooling. Extensive experiments demonstrate that Proximity-CLIP outperforms current state-of-the-art methods across multiple ZSAD benchmarks with minimal architectural modifications.

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