To facilitate new energy vehicles (NEVs), we construct a game model between vehicle manufacturers and consumers to explore their interactions. In the model, we propose the Expectation Supply-Demand Game (ESDG), construct the consumer purchasing decision-making process with feedback and analyse the stability of the system under different feedback factors. We processes the data of the model in numerical simulation through Min-Max normalisation and predicts the development of NEVs. The results show that: (1) An evolutionary stabilisation strategy (ESS) emerges in the evolutionary game model with the introduction of feedback. (2) The Min-Max normalisation method is conducive to the accuracy of the model. (3) Excessive advertising and marketing may cause consumer boredom. (4) The establishment of an appropriate battery compensation and replacement insurance is conducive to the development of NEVs. (5) The production and sales ratio of China's NEVs is predicted to reach 37.2\% and 36.9\% respectively in 2024.

翻译：为促进新能源汽车（NEVs）的发展，我们构建了汽车制造商与消费者之间的博弈模型以探究其互动机制。在该模型中，我们提出了期望供需博弈（ESDG），构建了具有反馈机制的消费者购买决策过程，并分析了不同反馈因子下系统的稳定性。通过Min-Max归一化方法对模型数据进行数值模拟处理，进而预测新能源汽车的发展趋势。结果表明：（1）引入反馈机制的演化博弈模型中出现了演化稳定策略（ESS）。（2）Min-Max归一化方法有助于提升模型的准确性。（3）过度的广告营销可能导致消费者产生倦怠情绪。（4）建立适度的电池补偿与置换保险制度有利于新能源汽车的发展。（5）预计2024年中国新能源汽车的产销量占比将分别达到37.2%和36.9%。