Few concepts are as ubiquitous in computational fields as trust. However, in the case of information visualization, there are several unique and complex challenges, chief among them: defining and measuring trust. In this paper, we investigate the factors that influence trust in visualizations. We draw on the literature to identify five factors likely to affect trust: credibility, clarity, reliability, familiarity, and confidence. We then conduct two studies investigating these factors' relationship with visualization design features. In the first study, participants' credibility, understanding, and reliability ratings depended on the visualization design and its source. In the second study, we find these factors also align with subjective trust rankings. Our findings suggest that these five factors are important considerations for the design of trustworthy visualizations.

翻译：很少有概念像信任一样在计算领域如此普遍。然而，在信息可视化领域，存在若干独特且复杂的挑战，其中最主要的挑战是：如何定义和测量信任。在本文中，我们调查了影响可视化信任的因素。我们基于文献识别出五个可能影响信任的因素：可信度、清晰度、可靠性、熟悉度和置信度。随后，我们开展了两项研究，以探究这些因素与可视化设计特征之间的关系。在第一项研究中，参与者的可信度、理解度和可靠性评分取决于可视化设计及其来源。在第二项研究中，我们发现这些因素也与主观信任排名相一致。我们的研究结果表明，这五个因素是设计可信赖可视化的重要考量。