项目名称： 西北地区农户现代灌溉技术采用研究：社会网络、学习效应与采用效率

项目编号： No.71473197

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 陆迁

作者单位： 西北农林科技大学

项目金额： 60万元

中文摘要： 较低的现代灌溉技术采用效率，一直是干旱半干旱地区农民增收和农业转型的瓶颈。将社会学习引入农户现代灌溉技术采用问题的研究，既是对传统技术采用与推广理论研究范式的拓展，也是理解农户技术采用动态过程的关键。本项目运用农户调查资料、典型案例和实验数据，探究农户社会网络、社会学习与现代灌溉技术采用三者之间的关联机理，试图解决技术采用中决策机制、学习效应、社会网络与推广服务的交互作用及其匹配效率等关键问题。拟采用有序加权平均算子（OWA）方法探讨农户技术评价形成和初次采用决策机制；应用目标投入模型（TIM）对灌溉技术采用过程中干中学和社会学习效应进行描述与测度；利用结构方程（SEM）模拟社会网络与推广服务对农户灌溉技术采用行为的交互作用；利用DEA-Tobit模型探寻社会网络与推广服务匹配提高推广效率的有效性及其影响因素，提出农户灌溉技术采用与推广制度创新的思路和政策建议。

中文关键词： 灌溉技术；社会网络；学习效应；推广服务；采用效率

英文摘要： Low efficiency of modern irrigation technology has been a bottleneck to motivate farmers' income and agricultural transformation in the arid and semi-arid regions. This project introduces social learning into studying farmers' modern irrigation technology adoption issues, which expends traditionaltheoretical research paradigm of techniques and is the key to understand farmers' dynamic process in technology adoption. Try to explore the relationship among social networks of farmers, social learning and the use of modern irrigation technology mechanism, and aim at solving decision-making mechanism,learning effect, social interaction and efficiency matching between social network and extension service and other key issues, based on household survey data, typical cases and experimental data. To investigate the formation and evaluation of farmers' decision-making mechanism in period of initially adopted technology by applying the ordered weighted average operator (OWA) method; discuss the process of irrigation technology uses and measure learning by doing effect and social learning effect by using target input model (TIM); illustrate interaction roles between social network and extension service in farmers' irrigation technology adoption using structural equation model (SEM); discribe the adoption efficiency and its influencing factors under various matchs on social networks and extension service by DEA-Tobit model estimation. Finally, systemetical views and policy recommendations about innovation and promotion of farmers' using irrigation technology should be proposed.

英文关键词： irrigation technology;social network;learning effect;extension service;adoption efficiency