The paper proposes a conceptual model of how different perceived levels of experiential AR application features have effects on customer experience, and in turn their satisfaction and purchase behavior. In addition, it put forward the mediation role of immersion between perceived levels of experiential AR application features and customers experience.

翻译：本文提出了一个概念模型，用以阐释增强现实体验应用的不同感知特征水平如何影响顾客体验，进而影响其满意度和购买行为。此外，本文还提出了沉浸感在增强现实体验应用感知特征水平与顾客体验之间的中介作用。