The online three-dimensional bin packing problem (3D-BPP) is a longstanding challenge in logistics and industrial palletizing. Recent learning-based methods use a learned policy to select among feasible candidate placements. Performance depends on the candidate generator and representation, especially in industrial settings where packings must be space-efficient, stable, compact, and balanced. However, prior work has mainly optimized the policy, while candidate generation and representation remain largely geometry-driven. We address this gap with OPAL, an operationally guided placement-aware learning framework for industrial online 3D-BPP which combines an Operationally Guided Empty-Maximal-Space generator (OG-EMS), an operational representation for each candidate placement, and a masked ranking policy trained with proximal policy optimization. OG-EMS evaluates multiple anchors within each free-space region and prioritizes low, well-supported, compact, and spatially diverse placements. An xLSTM-based Placement Encoder models dependencies among geometric and operational candidate attributes, while a lightweight recurrent core combines the resulting embeddings with the current item and pallet state to rank feasible actions. On the BED-BPP benchmark, OPAL achieves a mean space utilization of 0.49, with improvements of 15.1% from operationally guided candidate generation and 6.3% from learned ranking, while maintaining robust inference-time performance.

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