This study investigates the impact of the Degree of Interactivity on User Experience (UX) and social acceptability (SA) in Mobile Augmented Reality (MAR) applications. As AR technologies become more prevalent, understanding how varying levels of interactivity influence both user perception and social dynamics is crucial for their design and adoption. Two commercially available MAR applications, IKEA and Virtlo, which differ significantly in their interactivity levels, were used to conduct a user study. The study examines how body movements required for interaction with AR content affect both UX and SA, shedding light on users' comfort levels and potential social barriers in public settings. The findings suggest a complex relationship between interactivity, perceived usability, and social considerations, emphasizing the need for a balanced design approach. This research provides valuable insights into the development of future AR applications by addressing not only usability but also the broader social implications of AR interactions. By integrating social acceptability into traditional UX evaluations, this study highlights its significance in ensuring the seamless integration of AR technologies into everyday environments.

翻译：本研究探讨了移动增强现实应用中交互程度对用户体验及社会接受度的影响。随着增强现实技术日益普及，理解不同交互水平如何影响用户感知与社会动态对其设计与采用至关重要。研究选取了两款交互水平差异显著的商用MAR应用（IKEA与Virtlo）开展用户实验，重点考察与AR内容交互所需的身体动作如何影响用户体验与社会接受度，从而揭示用户在公共场景中的舒适度及潜在社会障碍。研究结果表明交互性、感知可用性与社会因素之间存在复杂关联，强调需要采用平衡的设计方法。本研究通过关注可用性及AR交互的更广泛社会影响，为未来AR应用开发提供了重要见解。通过将社会接受度纳入传统用户体验评估体系，本研究凸显了其在确保AR技术无缝融入日常环境方面的重要意义。