Coordinating multiple recommendation objectives (e.g., click and conversion) is critical for real-world generative recommendation (GR). However, since a positive item in GR can be retrieved only when its tokens are successively selected at every decoding step, traditional item-wise methods lack fine-grained token-wise supervision to guide intermediate steps. Motivated by its success in foundation models, we consider introducing multi-objective on-policy distillation (MOPD) into GR to distill two single-objective teachers into a student at each token. Yet, we find that in vanilla MOPD, (i) teachers exhibit unequal distillation difficulty at each token (i.e., token-level imbalance), and (ii) the harder-to-distill teacher varies across tokens (i.e., cross-token inconsistency), leaving each objective poorly learned at certain steps and hindering positive item retrieval for both objectives, leading to suboptimal performance. To address this challenge, we propose KL-MOPD (KL-Weighted Multi-Objective On-Policy Distillation), a simple yet effective distillation method that allocates token-wise teacher weights proportional to the initial student-teacher token-wise KL divergences, thereby strengthening supervision for the harder-to-distill teacher at every decoding step. Despite its simplicity, we theoretically prove that KL-MOPD strictly outperforms vanilla MOPD in the additive joint recommendation objective under mild conditions. Moreover, KL-MOPD is plug-and-play and computationally efficient, requiring only a one-time pre-training weight calibration with negligible training overhead. Extensive experiments on three public benchmarks, a billion-scale industrial dataset, and online A/B tests on our e-commerce advertising platform demonstrate that KL-MOPD significantly improves both individual and joint recommendation performance. The anonymous code is provided for peer review.

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