This paper presents a longitudinal ethical analysis of Untappd, a social drinking application that gamifies beer consumption through badges, streaks, and social sharing. Building on an exploratory study conducted in 2020, we revisit the platform in 2025 to examine how its gamification features and ethical framings have evolved. Drawing on traditional ethical theory and practical frameworks for Software Engineering, we analyze five categories of badges and their implications for user autonomy and well-being. Our findings show that, despite small adjustments and superficial disclaimers, many of the original ethical issues remain. We argue for continuous ethical reflection built embedded into software lifecycles to prevent the normalization of risky behaviors through design.

翻译：本文对社交饮酒应用Untappd进行了纵向伦理分析，该应用通过徽章、连续记录和社交分享功能将啤酒消费游戏化。基于2020年开展的探索性研究，我们在2025年重新审视该平台，考察其游戏化功能与伦理框架的演变轨迹。借鉴传统伦理理论及软件工程实践框架，我们分析了五类徽章及其对用户自主权与福祉的影响。研究发现，尽管平台进行了细微调整并添加了表面免责声明，许多原有伦理问题依然存在。我们主张将持续性伦理反思嵌入软件生命周期，以预防通过设计使风险行为常态化的趋势。