Sneakers were designated as the most counterfeited fashion item online, with three times more risk in a trade than any other fashion purchase. As the market expands, the current sneaker scene displays several vulnerabilities and trust flaws, mostly related to the legitimacy of assets or actors. In this paper, we investigate various blockchain-based mechanisms to address these large-scale trust issues. We argue that (i) pre-certified and tracked assets through the use of non-fungible tokens can ensure the genuine nature of an asset and authenticate its owner more effectively during peer-to-peer trading across a marketplace; (ii) a game-theoretic-based system with economic incentives for participating users can greatly reduce the rate of online fraud and address missed delivery deadlines; (iii) a decentralized dispute resolution system biased in favour of an honest party can solve potential conflicts more reliably.

翻译：运动鞋被认定为线上最易被仿冒的时尚单品，其交易风险是其他时尚品类购买的三倍。随着市场规模扩大，当前运动鞋领域暴露出诸多漏洞和信任缺陷，主要涉及资产或参与方的真实性。本文研究了多种基于区块链的机制来解决这些大规模信任问题。我们认为：（i）通过非同质化代币对资产进行预先认证和追踪，可以在市场点对点交易中更有效地确保资产的真实性并验证其所有者身份；（ii）基于博弈论设计的系统，通过为参与用户提供经济激励，可大幅降低线上欺诈率并解决逾期交货问题；（iii）偏向诚实方的去中心化争议解决系统，能够更可靠地处理潜在冲突。