In the contemporary age of information, organisations have realised the importance of data to innovate and thereby attain a competitive advantage. As a result, firms are more focused on understanding the potential to achieve data-driven innovation (DDI). Researchers too have focused on examining this novel phenomenon in a broader scope. In this study, we conducted a systematic and comprehensive review of the literature to understand the DDI phenomenon. The findings of this study benefit scholars in determining the gaps in the current body of knowledge as well as for practitioners to improve their data strategy to enhance and develop innovation capabilities.

翻译：在当今信息时代,各组织认识到数据对创新的重要性,从而获得了竞争优势,因此,公司更注重了解实现数据驱动创新的潜力,研究人员也注重在更广泛的范围内研究这一新现象,我们在本研究报告中对文献进行了系统和全面的审查,以了解数据驱动创新现象,本研究报告的调查结果有利于学者确定当前知识体系中的差距,也有利于从业人员改进数据战略,以加强和发展创新能力。