This research study investigates the minimization of inequality in the ranks of vertices obtained using the PageRank algorithm. PageRank is a widely used algorithm for ranking webpages and plays a significant role in determining web traffic. This study employs the Gini coefficient, a measure of income/wealth inequality, to assess the inequality in PageRank distributions on various types of graphs. The investigation involves two experiments: one that modifies strategies for handling dead-end nodes and another that explores six deterministic methods for reducing inequality. Our findings indicate that a combination of two distinct heuristics may present an effective strategy for minimizing inequality.

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