Discovering technology opportunities (TOD) remains a critical challenge for innovation management, especially in early-stage development where consumer needs are often unclear. Existing methods frequently fail to systematically incorporate end-user perspectives, resulting in a misalignment between technological potentials and market relevance. This study proposes a novel decision support framework that bridges this gap by linking technological feasibility with fundamental human values. The framework integrates two distinct lenses: the engineering-based Technology Readiness Levels (TRL) and Schwartz's theory of basic human values. By combining these, the approach enables a structured exploration of how emerging technologies may satisfy diverse user motivations. To illustrate the framework's feasibility and insight potential, we conducted exploratory workshops with general consumers and internal experts at Sony Computer Science Laboratories, Inc., analyzing four real-world technologies (two commercial successes and two failures). Two consistent patterns emerged: (1) internal experts identified a wider value landscape than consumers (vision gap), and (2) successful technologies exhibited a broader range of associated human values (value breadth), suggesting strategic foresight may underpin market success. This study contributes both a practical tool for early-stage R\&D decision-making and a theoretical link between value theory and innovation outcomes. While exploratory in scope, the findings highlight the promise of value-centric evaluation as a foundation for more human-centered technology opportunity discovery.

翻译：技术机会发现（TOD）仍然是创新管理面临的关键挑战，尤其是在消费者需求往往不明确的早期开发阶段。现有方法通常未能系统性地纳入终端用户的视角，导致技术潜力与市场相关性之间的错配。本研究提出了一种新颖的决策支持框架，通过将技术可行性与基本人类价值观联系起来，以弥合这一差距。该框架整合了两个不同的视角：基于工程的技术就绪水平（TRL）和施瓦茨的基本人类价值观理论。通过结合这两者，该方法能够结构化地探索新兴技术如何满足多样化的用户动机。为了说明该框架的可行性和洞察潜力，我们与索尼计算机科学实验室的普通消费者和内部专家进行了探索性研讨会，分析了四项现实世界技术（两项商业成功案例和两项失败案例）。出现了两个一致的模式：（1）内部专家比消费者识别出更广泛的价值图景（愿景差距），以及（2）成功的技术展现出更广泛的关联人类价值观（价值广度），这表明战略远见可能是市场成功的基础。本研究既为早期研发决策提供了一个实用工具，也在价值观理论与创新成果之间建立了理论联系。虽然研究范围是探索性的，但研究结果凸显了以价值为中心的评估作为更以人为本的技术机会发现基础的潜力。