Fluid integrated reflecting and emitting surfaces (FIRES) are investigated. In these metasurfaces, each subarea hosts an active element capable of simultaneous transmission and reflection, phase, and geometric positioning control within the subarea. We develop a coverage-centric system model for the two-user downlink scenario (one user per half-space) under spatially correlated Rician fading and imperfect phase control. First, we derive closed-form far-field line-of-sight (LoS) coverage bounds that reveal the effects of aperture size, base station (BS) distance, transmit power, energy-splitting (ES), and phase errors. Protocol-aware corollaries are then presented for both orthogonal multiple access (OMA) and non-orthogonal multiple access (NOMA), including conditions for successful successive interference cancellation (SIC). Second, we formulate coverage maximization as a bi-level optimization problem consisting of (i) an outer search over FIRES element positions, selecting one active preset per subarea under minimum-spacing constraints, and (ii) an inner resource allocation problem tailored to the multiple-access scheme, which is one-dimensional for OMA and a small convex program for NOMA. The proposed framework explicitly accounts for target rate constraints, ES conservation, power budgets, geometric placement limits, and decoding-order feasibility. Extensive simulations demonstrate that FIRES, by jointly exploiting geometric repositioning and passive energy control, substantially enlarges the coverage region compared with a conventional simultaneously transmitting and reflecting reconfigurable intelligent surface (STAR-RIS) under the same element budget. Furthermore, NOMA yields additional coverage gains when feasible. The analytical coverage bounds closely match the simulation results and quantify the robustness of FIRES to phase-control imperfections.

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