This paper explores the economics of Augmented Reality (AR) and Virtual Reality (VR) technologies within decision-making contexts. Two metrics are proposed: Context Entropy, the informational complexity of an environment, and Context Immersivity, the value from full immersion. The analysis suggests that AR technologies assist in understanding complex contexts, while VR technologies provide access to distant, risky, or expensive environments. The paper provides a framework for assessing the value of AR and VR applications in various business sectors by evaluating the pre-existing context entropy and context immersivity. The goal is to identify areas where immersive technologies can significantly impact and distinguish those that may be overhyped.

翻译：本文探讨了增强现实（AR）与虚拟现实（VR）技术在决策场景中的经济学原理。研究提出了两个度量指标：环境熵（Context Entropy），即环境的信息复杂度；以及环境沉浸度（Context Immersivity），即完全沉浸状态所产生的价值。分析表明，AR技术有助于理解复杂环境，而VR技术则能连接遥远、危险或高成本的环境。本文通过评估预先存在的环境熵和环境沉浸度，提供了一个评估AR与VR应用在多个商业领域中价值的框架。其目标在于识别沉浸式技术能产生显著影响的领域，并区分那些可能被过度炒作的部分。