The competitive nature of Cloud marketplaces as new concerns in delivery of services makes the pricing policies a crucial task for firms. so that, pricing strategies has recently attracted many researchers. Since game theory can handle such competing well this concern is addressed by designing a normal form game between providers in current research. A committee is considered in which providers register for improving their competition based pricing policies. The functionality of game theory is applied to design dynamic pricing policies. The usage of the committee makes the game a complete information one, in which each player is aware of every others payoff functions. The players enhance their pricing policies to maximize their profits. The contribution of this paper is the quantitative modeling of Cloud marketplaces in form of a game to provide novel dynamic pricing strategies; the model is validated by proving the existence and the uniqueness of Nash equilibrium of the game.
翻译:云市场在服务交付中引发的竞争新特性,使得定价策略成为企业面临的关键任务。近年来,定价策略已引起众多研究者的关注。由于博弈论能够有效处理此类竞争问题,本研究通过设计供应商间的规范博弈模型来应对该挑战。研究构建了一个登记委员会机制,供应商通过注册参与以优化其基于竞争的定价策略。运用博弈论原理设计动态定价策略,委员会机制确保了博弈的完全信息特性,即每个参与者均知悉其他所有参与方的收益函数。参与者通过调整定价策略实现利润最大化。本文的贡献在于以博弈论方法对云市场进行定量建模,提出新型动态定价策略;通过证明博弈纳什均衡的存在性与唯一性验证了模型的有效性。