Vision-language models (VLMs) face significant computational inefficiencies caused by excessive generation of visual tokens. While prior work shows that a large fraction of visual tokens are redundant, existing compression methods struggle to balance importance preservation and information diversity. To address this, we propose PruneSID, a training-free Synergistic Importance-Diversity approach featuring a two-stage pipeline: (1) Principal Semantic Components Analysis (PSCA) for clustering tokens into semantically coherent groups, ensuring comprehensive concept coverage, and (2) Intra-group Non-Maximum Suppression (NMS) for pruning redundant tokens while preserving key representative tokens within each group. Additionally, PruneSID incorporates an information-aware dynamic compression ratio mechanism that optimizes token compression rates based on image complexity, enabling more effective average information preservation across diverse scenes. Extensive experiments demonstrate state-of-the-art performance, achieving 96.3% accuracy on LLaVA-1.5 with only 11.1% token retention, and 92.8% accuracy at extreme compression rates (5.6%) on LLaVA-NeXT, outperforming prior methods by 2.5% with 7.8 $\times$ faster prefilling speed compared to the original model. Our framework generalizes across diverse VLMs and both image and video modalities, showcasing strong cross-modal versatility. Code is available at https://github.com/ZhengyaoFang/PruneSID.

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