The rise of social media and the increase in the computational capabilities of computers have allowed tech companies such as Facebook and Google to gather incredibly large amounts of data and to be able to extract meaningful information to use for commercial purposes. Moreover, the algorithms behind these platforms have shown the ability to influence feelings, behaviors, and opinions, representing a serious threat to the independence of their users. All of these practices have been referred to as "surveillance capitalism", a term created by Shoshana Zuboff. In this paper I focus on the threat imposed on the autonomy of human beings in the context of surveillance capitalism, providing both an analysis of the reasons why this threat exists and what consequences we could face if we take no action against such practices.

翻译：社交媒体崛起及计算机计算能力的提升，使Facebook、谷歌等科技公司得以收集海量数据，并能从中提取有价值信息用于商业目的。此外，这些平台背后的算法已展现出影响情感、行为及观念的能力，严重威胁着用户的独立性。此类实践被肖莎娜·祖博夫称为"监控资本主义"。本文聚焦于监控资本主义语境下对人类自主性构成的威胁，既分析了该威胁存在的根源，也探讨了若不采取行动应对此类实践可能面临的后果。