As our lives migrate to the digital realm, our online identity has evolved to become an increasingly robust collection of data about every aspect of our online and offline lives. This data is extremely appealing to companies who wish to use it for a variety of analytics. In this report, we create awareness for the consumers around the world who have only a vague understanding of how much of their data is being tracked, where, when, and by which companies.

翻译：随着我们的生活向数字领域迁移,我们的在线身份已经演变成一个越来越强有力的在线和离线生活各个方面的数据采集系统。 这些数据对于希望将其用于各种分析的公司来说非常吸引人。 在本报告中,我们让全世界消费者认识到,他们对其数据有多少被追踪、在什么地方、何时和由哪家公司跟踪了解得模糊不清。