In modern markets, many companies offer so-called 'free' services and monetize consumer data they collect through those services. This paper argues that consumer law and data protection law can usefully complement each other. Data protection law can also inform the interpretation of consumer law. Using consumer rights, consumers should be able to challenge excessive collection of their personal data. Consumer organizations have used consumer law to tackle data protection infringements. The interplay of data protection law and consumer protection law provides exciting opportunities for a more integrated vision on 'data consumer law'.

翻译：在现代市场中，众多企业提供所谓"免费"服务，并通过这些服务收集的消费者数据实现盈利。本文认为消费者法与数据保护法能够形成有效互补。数据保护法可为消费者法的解释提供参考依据。借助消费者权利，消费者应能质疑对其个人数据的过度收集行为。消费者组织已运用消费者法处理数据保护侵权问题。数据保护法与消费者保护法的相互作用，为构建更完整的"数据消费者法"体系提供了令人振奋的发展机遇。