LLM agents for GPU kernel optimization sit at two ends of a structure-freedom tradeoff. Scripted agents fix what the model does at each step, via a learned policy, an optimization menu, or fixed roles, and are sample-efficient where the recipe applies and stall where it does not. Open-ended agents let a self-directed model mutate a population of kernels and pay for the freedom in trials: thousands of evaluations, repeated edits, and wrong candidates. Both respond to hard targets by equipping the agent with more: parsed profiler output, disassembly analysis, retrieval over documentation and libraries, and stores of lessons. We argue that both lack direction, a hypothesis about where the remaining gap is, and that a short question asked at the right moment supplies it without narrowing what the agent may do next. We present KernelSeek, a question-driven agent that makes an existing CUDA kernel faster with no operator-specific knowledge and no faster implementation to imitate: a general-purpose coding agent, a minimal harness that enforces a verifiable goal, and questions at decision points, first from a human, then from a bank the agent applies to itself. On the same task, evaluator, hardware, and week, a tool-rich autonomous agent built in the prevailing style plateaued at 0.50x FlashAttention-3 after 133 model-driven steps; KernelSeek reached 1.13x. It then produced dependency-free FlashAttention forward kernels for Hopper and Blackwell, single CUDA files with no CUTLASS, CuTe, cuBLAS, or cuDNN, correct on all 182 scenarios per architecture and 1.16x FlashAttention-3 and 1.46x FlashAttention-4 (geometric mean). Across 162 human messages and 11.5K agent tool calls, every large gain followed a question that moved the agent to a different layer of the system or rejected a claimed limit, never one that supplied information. We release the kernels, harness, question bank, and all traces.

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