There is an increasing supply and demand for political advertising throughout the world. At the same time, societal threats, such as election interference by foreign governments and other bad actors, continues to be a pressing concern in many democracies. Furthermore, manipulation of electoral outcomes, whether by foreign or domestic forces, continues to be a concern of many citizens who are also worried about their fundamental rights. To these ends, the European Union (EU) has launched several initiatives for tackling the issues. A new regulation was proposed in 2020 also for improving the transparency of political advertising in the union. This short commentary reviews the regulation proposed and raises a few points about its limitations and potential impacts.

翻译：全球范围内政治广告的供需持续增长。与此同时，外国政府及恶意行为者干预选举等社会威胁仍是众多民主国家面临的紧迫挑战。此外，无论来自境外还是境内的选举结果操纵行为，持续引发担忧基本权利的公民关注。为此，欧盟已推出多项举措应对上述问题，并于2020年提出新规以提升联盟内政治广告的透明度。本短评对拟议法规进行评述，并就其局限性及潜在影响提出若干观点。