Unsupervised feature selection seeks a compact subset of informative features without access to class labels, making feature utility difficult to define. Existing UFS methods therefore rely on indirect structural criteria, such as similarity preservation, locality, sparsity, cluster geometry, or reconstruction quality. In this paper, we instead study UFS through representation consistency and propose Inverted Contrastive Learning for Unsupervised Feature Selection (ICLFS), a feature-wise contrastive framework that reformulates UFS as a representation learning problem over features rather than samples. ICLFS first inverts the data matrix so that each feature is represented by its sample-profile vector, then constructs multiple masked positive views together with a shuffled negative view, and learns projector-space representations that remain consistent across these structured perturbations under an InfoNCE-based objective. Motivated by recent findings that cosine-based and InfoNCE-based training affect embedding norms, we use projector-space embedding magnitude as the saliency signal for ranking features. The resulting norm-based ranking is subsequently refined through Laplacian-Gated Ranking Correction, which suppresses locally redundant candidates while preserving salient ones. Extensive experiments on 12 benchmark datasets show that ICLFS achieves the best clustering accuracy on 10 datasets against both classical and neural baselines under the standard clustering-based UFS evaluation protocol, while remaining competitive on the other two. These results show that feature-wise contrastive representation consistency provides a strong and effective alternative to neighborhood, cluster, and reconstruction-based UFS formulations.

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