As deepfake technology becomes more accessible, concerns about its misuse and societal impact are escalating, particularly in regions like the Global South where digital literacy and regulatory measures are often limited. While previous research has explored deepfakes in contexts such as detection and media manipulation, there is a noticeable gap in understanding how individuals in these regions perceive and interact with deepfake media. This study addresses this gap by investigating how Bangladeshi women perceive deepfakes and the socio-cultural factors influencing their awareness, concerns, and responses to this technology. Drawing on 15 semi-structured interviews, we uncover how cultural values, gendered norms, trust in institutions, and the prevalence of digital harassment shape their perceptions and coping mechanisms. Through this research, we aim to advance existing scholarship in HCI by offering insights into the design of culturally sensitive interventions, educational initiatives, and policy frameworks to address the challenges posed by deepfakes in the Global South.

翻译：随着深度伪造技术日益普及，对其滥用和社会影响的担忧不断加剧，这种现象在全球南方地区尤为突出，因为这些地区的数字素养和监管措施通常较为有限。尽管已有研究探讨了深度伪造在检测和媒体操纵等领域的应用，但关于这些地区个体如何认知和接触深度伪造媒体的理解仍存在明显空白。本研究通过调查孟加拉国女性对深度伪造的认知，以及影响其对该技术认知水平、担忧程度和应对方式的社会文化因素，填补了这一研究空白。基于15次半结构化访谈，我们揭示了文化价值观、性别规范、机构信任度以及数字骚扰的普遍性如何塑造她们的认知模式和应对机制。通过这项研究，我们旨在为人机交互领域的现有学术研究提供新视角，为设计具有文化敏感性的干预措施、教育计划及政策框架提供见解，以应对深度伪造技术在全球南方地区带来的挑战。