The goal of this work was to apply the ``Gale-Shapley'' algorithm to a real-world problem. We analyzed the pairing of influencers with merchants, and after a detailed specification of the variables involved, we conducted experiments to observe the validity of the approach. We conducted an analysis of the problem of aligning the interests of merchants to have digital influencers promote their products and services. We propose applying the matching algorithm approach to address this issue. We demonstrate that it is possible to apply the algorithm and still achieve corporate objectives by translating performance indicators into the desired ranking of influencers and product campaigns to be advertised by merchants.

翻译：本研究的目的是将"盖尔-沙普利"算法应用于实际场景。我们分析了网红与商户的配对问题，在详细定义相关变量后，通过实验验证了该方法的有效性。针对商户希望借助数字网红推广产品和服务这一利益匹配问题，我们进行了系统分析。研究提出采用匹配博弈算法来解决该问题，并通过将绩效指标转化为商户期望的网红排序及商品推广活动方案，证明了该算法在实现企业目标方面的可行性。