Conventional online surveys provide limited personalization, often resulting in low engagement and superficial responses. Although AI survey chatbots improve convenience, most are still reactive: they rely on fixed dialogue trees or static prompt templates and therefore cannot adapt within a session to fit individual users, which leads to generic follow-ups and weak response quality. We address these limitations with AURA (Adaptive Understanding through Reinforcement Learning for Assessment), a reinforcement learning framework for AI-driven adaptive conversational surveys. AURA quantifies response quality using a four-dimensional LSDE metric (Length, Self-disclosure, Emotion, and Specificity) and selects follow-up question types via an epsilon-greedy policy that updates the expected quality gain within each session. Initialized with priors extracted from 96 prior campus-climate conversations (467 total chatbot-user exchanges), the system balances exploration and exploitation across 10-15 dialogue exchanges, dynamically adapting to individual participants in real time. In controlled evaluations, AURA achieved a +0.076 mean gain in response quality and a statistically significant improvement over non-adaptive baselines (p=0.044, d=0.66), driven by a 63% reduction in specification prompts and a 10x increase in validation behavior. These results demonstrate that reinforcement learning can give survey chatbots improved adaptivity, transforming static questionnaires into interactive, self-improving assessment systems.

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