World models require robust relational understanding to support prediction, reasoning, and control. While object-centric representations provide a useful abstraction, they are not sufficient to capture interaction-dependent dynamics. We therefore propose C-JEPA, a simple and flexible object-centric world model that extends masked joint embedding prediction from image patches to object-centric representations. By masking object-level latents and requiring each masked object state to be inferred from the surrounding context, C-JEPA imposes structured partial observability during training, creating counterfactual-like prediction queries that discourage shortcut solutions and make interaction-dependent prediction necessary under the learning objective. Empirically, C-JEPA leads to consistent gains in visual question answering, with an absolute improvement of about 20% in counterfactual reasoning over the same architecture without object-level masking. On agent control tasks, C-JEPA enables substantially more efficient planning by using only 1% of the total latent input features required by patch-based world models, while achieving comparable performance. Finally, we provide a formal analysis demonstrating that object-level masking induces useful inductive bias by controlling observability. Our code is available at https://github.com/galilai-group/cjepa.

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