Trust is the foundation of every area of life. Without it, it is difficult to build lasting relationships. Unfortunately, in recent years, trust has been severely damaged by the spread of fake news and disinformation, which has become a serious social problem. In addition to trust, the factor influencing interpersonal relationships is perceived attractiveness, which is currently created to a large extent by digital media. Understanding the principles of judging others can be helpful in fighting prejudice and rebuilding trust in society. One way to learn about people's choices is to record their brain activity as they make choices. The article presents an experiment in which the faces of different people were presented, and the participants' task was to assess how much they can trust a given person and how attractive they are. During the study, the EEG signal was recorded, which was used to build models of logistic regression classifiers. In addition, the most active areas of the brain that participate in the assessment of trust and attractiveness of the face were indicated.
翻译:信任是生活各领域的基石。缺乏信任,便难以建立持久的人际关系。遗憾的是,近年来,虚假新闻与错误信息的传播严重损害了信任,这已成为一个严峻的社会问题。除信任外,影响人际关系的另一因素是感知到的吸引力,而当前这一因素在很大程度上由数字媒体塑造。理解评判他人的原理,有助于抵制偏见并重建社会信任。了解人们选择的方法之一,是记录其在做出选择时的大脑活动。本文介绍了一项实验:向参与者展示不同人脸,并要求其评估对特定人物的信任度及对方吸引力。研究期间记录了脑电图信号,并基于此构建了逻辑回归分类器模型。此外,还指出了参与信任度与面部吸引力评估的最活跃脑区。