Creativity is a fundamental pillar of human expression and a driving force behind innovation, yet it now stands at a crossroads. As artificial intelligence advances at an astonishing pace, the question arises: can machines match and potentially surpass human creativity? This study investigates the creative performance of artificial intelligence (AI) compared to humans by analyzing the effects of two distinct prompting strategies (a Naive and an Expert AI) on AI and across three different tasks (Text, Draw and Alternative Uses tasks). Human external evaluators have scored creative outputs generated by humans and AI, and these subjective creative scores were complemented with objective measures based on quantitative measurements and NLP tools. The results reveal that AI generally outperforms humans in creative tasks, though this advantage is nuanced by the specific nature of each task and the chosen creativity criteria. Ultimately, while AI demonstrates superior performance in certain creative domains, our results suggest that integrating human feedback is crucial for maximizing AI's creative potential.

翻译：创造力是人类表达的根本支柱，也是推动创新的核心动力，然而当前它正面临一个关键转折点。随着人工智能以惊人的速度发展，一个根本性问题随之浮现：机器能否匹配乃至超越人类的创造力？本研究通过分析两种不同的提示策略（朴素AI与专家AI）对人工智能的影响，并考察其在三项不同任务（文本生成、绘画与替代用途任务）中的表现，系统评估了人工智能相对于人类的创造性表现。研究邀请外部人类评估者对人类与AI生成的创造性成果进行评分，这些主观创造性得分辅以基于定量测量与自然语言处理工具的客观指标。结果表明，人工智能在创造性任务中整体表现优于人类，但这一优势受到具体任务特性与所选创造力评估标准的显著调节。最终，尽管AI在特定创意领域展现出卓越性能，我们的研究结果指出，融合人类反馈对于充分释放人工智能的创造潜力至关重要。