The integration of AI into qualitative design research presents a fundamental tension: how do we leverage AI while preserving the subjective, intuitive judgments that define design expertise? This paper examines this question through a case study of analyzing 20 user responses about video conferencing platforms for educational contexts. We argue that AI sensemaking tools risk flattening the rich data patterns, amplifying contradictory textures of user feedback into sterile categories thereby transforming design research from an interpretive craft into a mechanical sorting exercise (rigid and formal). Through comparative analysis of AI-assisted sensemaking versus human-centered approaches to the same dataset, we identify when algorithmic efficiency enhances understanding and when it diminishes the designer's interpretive agency (uncovering hidden needs, critical enquiry, what if enquiries, making decisions, having trade-offs). We present a framework for augmented sensemaking that positions AI as an instrument for amplifying human judgment rather than replacing it. Our findings suggest that the most valuable role for AI in design research is not to eliminate subjectivity, but to make it more intentional, reflective, and accountable.

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