User modeling has traditionally relied on inferring preferences, traits, or intents from observable behaviour. While effective in many adaptive systems, this paradigm treats behaviour as the primary object of modeling and leaves mental-state attribution implicit. This assumption becomes limiting in socially situated and longitudinal interaction, where behaviour must be interpreted in context and over time. We introduce mind modeling, a perspective in which user modeling is grounded in the explicit and revisable attribution of mental states, including beliefs, intentions, emotions, and knowledge. Drawing on Theory of Mind (ToM), this approach treats behaviour as evidence for hypotheses about internal states, supporting personalization that is more interpretable and coherent across interaction episodes. We present M3, a conceptual framework that integrates perception, mentalisation, and action within a unified structure, enabling the continuous update of mental-state hypotheses in embodied interaction. We further illustrate this perspective through an embodied interaction trace, providing an initial operationalization of mind modeling in practice.

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