User experience designers are facing increasing scrutiny and criticism for creating harmful technologies, leading to a pushback against unethical design practices. While clear-cut harmful practices such as dark patterns have received attention, trends towards automation, personalization, and recommendation present more ambiguous ethical challenges. To address potential harm in these "gray" instances, we propose the concept of "bright patterns" - persuasive design solutions that prioritize user goals and well-being over their desires and business objectives. The ambition of this paper is threefold: to define the term "bright patterns", to provide examples of such patterns, and to advocate for the adoption of bright patterns through policymaking.

翻译：用户体验设计师因创造有害技术而面临日益增长的审查与批评，这促使人们对不道德设计实践展开抵制。尽管诸如暗黑模式等明确有害的做法已受到关注，但自动化、个性化与推荐等趋势却引发了更具模糊性的伦理挑战。为应对这些"灰色"情境中的潜在危害，我们提出"明亮设计模式"的概念——这是一种优先考虑用户目标与福祉而非其欲望及商业目标的劝说性设计解决方案。本文旨在实现三重目标：定义"明亮设计模式"这一术语，提供此类模式的实例，并通过政策制定倡导采用明亮设计模式。