The current surge in Artificial Intelligence (AI) interest, reflected in heightened media coverage since 2009, has sparked significant debate on AI's implications for privacy, social justice, workers' rights, and democracy. The media plays a crucial role in shaping public perception and acceptance of AI technologies. However, research into how AI appears in media has primarily focused on anglophone contexts, leaving a gap in understanding how AI is represented globally. This study addresses this gap by analyzing 3,560 news articles from Brazilian media published between July 1, 2023, and February 29, 2024, from 13 popular online news outlets. Using Computational Grounded Theory (CGT), the study applies Latent Dirichlet Allocation (LDA), BERTopic, and Named-Entity Recognition to investigate the main topics in AI coverage and the entities represented. The findings reveal that Brazilian news coverage of AI is dominated by topics related to applications in the workplace and product launches, with limited space for societal concerns, which mostly focus on deepfakes and electoral integrity. The analysis also highlights a significant presence of industry-related entities, indicating a strong influence of corporate agendas in the country's news. This study underscores the need for a more critical and nuanced discussion of AI's societal impacts in Brazilian media.

翻译：当前人工智能（AI）兴趣的激增（自2009年以来媒体关注度的提升反映了这一趋势）已引发关于AI对隐私、社会正义、劳工权利及民主影响的重大讨论。媒体在塑造公众对AI技术的认知与接受度方面扮演着关键角色。然而，关于AI如何呈现在媒体中的研究主要集中于英语语境，导致对全球范围内AI表征方式的理解存在空白。本研究通过分析2023年7月1日至2024年2月29日期间来自13家巴西主流在线新闻媒体的3,560篇新闻报道，以填补这一空白。运用计算扎根理论（CGT），研究采用潜在狄利克雷分布（LDA）、BERTopic及命名实体识别技术，探究AI报道的核心主题与所呈现的实体。研究发现，巴西的AI新闻报道以工作场所应用和产品发布相关主题为主导，对社会关切的讨论空间有限，且主要集中在深度伪造和选举诚信问题上。分析同时揭示了行业相关实体的显著存在，表明企业议程在该国新闻中具有强大影响力。本研究强调，巴西媒体需要对AI的社会影响进行更具批判性和细致入微的讨论。