Visual search on large e-commerce catalogs must serve both "similarity" queries that ask for items resembling an uploaded image and "modifier" queries that comprise an image and text describing a desired modification (e.g. a color change or style swap). The latter is the setting known as composed image retrieval (CIR). Existing CIR methods, however, treat relevance as binary and train on triplets with a single positive target - a poor fit for real catalogs where many candidates partially satisfy a user query and ranking across that partial-match spectrum drives the customer experience. We propose a methodology for training CIR retrievers on graded relevance, consisting of: (i) a VLM to curate training data, generating both queries (object detection + modifier synthesis) and 4-level relevance labels without manual annotation, (ii) an iterative relevance-feedback loop that expands the training set by mining hard negatives from the in-training retriever, and (iii) a hierarchy-aware angular objective to train the retriever directly on the graded labels rather than collapsing them to a binary split. We call this methodology GradCIR and instantiate it on a PaliGemma2 bi-encoder trained on 3.5M graded pairs curated from raw Walmart catalog data. A controlled graded-vs-binary ablation isolates the supervision granularity and shows lift of 4.9%-5.9% in NDCG@10. The same recipe applied to other multimodal encoders lifts early-fusion backbones by up to 8.5% NDCG@10. On the public FashionIQ benchmark, GradCIR (applied to PaliGemma2) reaches 0.6703 average recall when fine-tuned, slightly ahead of the strongest peer-reviewed supervised baseline we compare against, and matching or exceeding all published CLIP-L-class zero-shot CIR methods. The system is deployed in production at Walmart, where it's serving live visual-search user traffic.

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