The threat posed by misinformation and disinformation is one of the defining challenges of the 21st century. Provenance is designed to help combat this threat by warning users when the content they are looking at may be misinformation or disinformation. It is also designed to improve media literacy among its users and ultimately reduce susceptibility to the threat among vulnerable groups within society. The Provenance browser plugin checks the content that users see on the Internet and social media and provides warnings in their browser or social media feed. Unlike similar plugins, which require human experts to provide evaluations and can only provide simple binary warnings, Provenance's state of the art technology does not require human input and it analyses seven aspects of the content users see and provides warnings where necessary.

翻译：错误信息和虚假信息的威胁是21世纪的决定性挑战之一,证明的目的是通过在用户观看的内容可能是错误信息或虚假信息时向用户发出警告来帮助应对这一威胁,还旨在提高用户对媒体的认识,最终降低社会弱势群体对威胁的易感性,证明浏览器插件检查用户在互联网和社交媒体上看到的内容,并在其浏览器或社交媒体反馈中提供警告,与类似的插件不同,这些插件要求人类专家提供评价,只能提供简单的二元警告,证明技术的状况不需要人的投入,它分析用户看到的七个内容方面,并在必要时提供警告。