Artificial intelligence (AI) presents new challenges for the user experience (UX) of products and services. Recently, practitioner-facing resources and design guidelines have become available to ease some of these challenges. However, little research has investigated if and how these guidelines are used, and how they impact practice. In this paper, we investigated how industry practitioners use the People + AI Guidebook. We conducted interviews with 31 practitioners (i.e., designers, product managers) to understand how they use human-AI guidelines when designing AI-enabled products. Our findings revealed that practitioners use the guidebook not only for addressing AI's design challenges, but also for education, cross-functional communication, and for developing internal resources. We uncovered that practitioners desire more support for early phase ideation and problem formulation to avoid AI product failures. We discuss the implications for future resources aiming to help practitioners in designing AI products.

翻译：人工智能（AI）为产品和服务的用户体验（UX）带来了新挑战。近年来，面向从业者的资源和设计指南已逐渐问世，以缓解其中部分挑战。然而，鲜有研究探讨这些指南是否被使用、如何被使用，以及它们对实践的影响。本文研究了行业从业者如何使用《人与AI指南手册》。我们对31名从业者（包括设计师、产品经理）进行访谈，了解他们在设计AI赋能产品时如何运用人机交互指南。研究发现，从业者不仅使用该指南应对AI的设计挑战，还将其用于教育、跨职能沟通及内部资源开发。我们揭示出从业者希望获得更多支持，以在早期构思和问题定义阶段避免AI产品失败。最后，我们讨论了未来旨在帮助从业者设计AI产品的资源应如何改进。