This article proposes generative site-specific beamforming (GenSSBF) for next-generation spatial intelligence in wireless networks. Site-specific beamforming (SSBF) has emerged as a promising paradigm to mitigate the channel acquisition bottleneck in multiantenna systems by exploiting environmental priors. However, classical SSBF based on discriminative deep learning struggles: 1) to properly represent the inherent multimodality of wireless propagation and 2) to effectively capture the structural features of beamformers. In contrast, by leveraging conditional generative models, GenSSBF addresses these issues via learning a conditional distribution over feasible beamformers. By doing so, the synthesis of diverse and high-fidelity beam candidates from coarse channel sensing measurements can be guaranteed. This article presents the fundamentals, system designs, and implementation methods of GenSSBF. Case studies in both indoor and outdoor scenarios show that GenSSBF attains near-optimal beamforming gain with ultra-low channel acquisition overhead. Finally, several open research problems are highlighted.

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