Design features of social media platforms, such as infinite scroll, increase users' likelihood of experiencing normative dissociation -- a mental state of absorption that diminishes self-awareness and disrupts memory. This paper investigates how adding design frictions into the interface of a social media platform reduce mindless scrolling and user satisfaction. We conducted a study with 30 participants and compared their memory recognition of posts in two scenarios: one where participants had to react to each post to access further content and another using an infinite scroll design. Participants who used the design frictions interface exhibited significantly better content recall, although a majority of participants found the interface frustrating. We discuss design recommendations and scenarios where adding design frictions to social media platforms can be beneficial.
翻译:社交媒体平台的设计特性(如无限滚动)会增加用户经历规范性解离的可能性——这是一种降低自我意识并干扰记忆的沉浸式心理状态。本文研究了在社交媒体界面中添加设计摩擦如何减少无意识滚动行为并影响用户满意度。我们开展了一项涉及30名参与者的研究,比较了两种场景下参与者对帖子的记忆识别能力:一种要求参与者必须对每个帖子做出反应才能浏览后续内容,另一种采用无限滚动设计。使用设计摩擦界面的参与者表现出显著更优的内容回忆能力,但大多数参与者认为该界面令人沮丧。我们探讨了设计建议及在社交媒体平台中添加设计摩擦可能产生积极效果的适用场景。