项目名称： 基于供应链的中国食品追溯体系激励与监管机制研究

项目编号： No.70873124

项目类型： 面上项目

立项/批准年度： 2009

项目学科： 金属学与金属工艺

项目作者： 乔娟

作者单位： 中国农业大学

项目金额： 24万元

中文摘要： 本课题基于信息不对称理论、博弈论、激励机制理论、供应链管理理论、行为学理论为主要理论依据构建的基于供应链的中国食品质量安全追溯体系激励机制研究的全新逻辑框架和研究思路，系统科学地理论探讨和实证研究了中国食品质量安全追溯体系的不同利益主体（生产经营者、消费者和政府）以及供应链中不同环节的生产经营者的行为与利益博弈和激励与监管机制的关系，获得多项重要的研究成果和结论。其中一项代表性结论是：食品生产经营者实施食品质量安全追溯体系的内在激励机制主要包括纵向协作契约激励机制和声誉激励机制，食品生产经营者实施食品质量安全追溯体系的外在激励机制主要包括消费者对可追溯食品较高的支付意愿（正向激励），以及政府严格的监管力度（逆向激励）。本课题的理论探讨和实证研究都是开拓性的，逻辑框架和研究内容没有可供借鉴的已有文献资料，实证研究主要在问卷调研和典型调研的基础上进行。因此，本课题成果一定程度上填补了本领域国内外相关研究的空白，为中国食品质量安全追溯体系激励机制等相关问题研究提供了重要的理论参考和借鉴，为中国食品质量安全等有关问题研究积累了重要的文献资料。

中文关键词： 食品追溯体系；食品质量安全；供应链；激励与监管机制

英文摘要： Based on profound theories such as Asymmetric Information Theory, Game Theory, Motivation Theory, Supply Chain Management Theory, and Behavioral Economics, the project established a brand new logical analysis framework and research approaches for incentive mechanisms of food traceability systems, explored behaviors and interest game of different stakeholders (food producers and operators, consumers, and policy makers) in food traceability systems as well as relationships between motivation and supervision from the point of view of theoretic and empirical analysis. Here is one of the important and representative findings and conclusions obtained: the inner incentive mechanisms of food operators to implement food traceability systems mainly included the incentive mechanism of vertical contract and reputation incentive mechanism. The primary external incentives included consumers' higher willingness-to-buy (positive incentive) and governors' stricter supervision and regulation (adverse incentive). The theoretic and empirical studies of this project are pioneering. First, the logical analysis framework and research context have no parallel in existing literature materials. Second, empirical research was mainly conducted based on questionnaire and typical case studies. Hence, the task findings filled a gap in the relevant field of domestic and foreign research to some extent. They also provided the important theoretical references for relevant research on Chinese food traceability system, and accumulated important documents for relevant research on China's food quality and safety issues.

英文关键词： Food Traceability System；Food Quality and Safety；Supply Chain；Incentive & Regulation Mechanism