Universities face increasing demands to improve their visibility, public outreach, and online presence. There is a broad consensus that scientific reputation significantly increases the attention universities receive. However, in most cases estimates of scientific reputation are based on composite or weighted indicators and absolute positions in university rankings. In this study, we adopt a more granular approach to assessment of universities' scientific performance using a multidimensional set of indicators from the Leiden Ranking and testing their individual effects on university Wikipedia page views. We distinguish between international and local attention and find a positive association between research performance and Wikipedia attention which holds for regions and linguistic areas. Additional analysis shows that productivity, scientific impact, and international collaboration have a curvilinear effect on universities' Wikipedia attention. This finding suggests that there may be other factors than scientific reputation driving the general public's interest in universities. Our study adds to a growing stream of work which views altmetrics as tools to deepen science-society interactions rather than direct measures of impact and recognition of scientific outputs.

翻译：大学面临着日益增长的提升其可见性、公众影响力和在线存在感的需求。普遍共识是，科学声誉显著增加了大学获得的关注度。然而，在大多数情况下，科学声誉的评估基于综合或加权指标以及大学排名的绝对位置。在本研究中，我们采用更精细的方法来评估大学的科研表现，使用来自莱顿排名的多维指标集，并检验它们对大学维基百科页面浏览量的单独影响。我们区分了国际关注度和本地关注度，并发现科研表现与维基百科关注度之间存在正相关关系，这一关系在地区和语言区域中均成立。进一步分析表明，生产力、科学影响力和国际合作对大学的维基百科关注度具有曲线效应。这一发现表明，除了科学声誉之外，可能还有其他因素驱动公众对大学的兴趣。我们的研究为日益增长的将替代计量学视为加深科学与社会互动工具而非科研成果影响和认可的直接衡量标准的研究流派做出了贡献。