Counterfactual reasoning requires models to reason beyond the observed world and explain how altered conditions propagate through downstream consequences. Existing benchmarks largely target bounded settings with fixed variables or single gold outcomes, overlooking open-domain scenarios requiring causal-process evaluation. To this end, we present $\textbf{WhatIfBench}$, a diagnostic benchmark for open-domain, open-form, long-horizon counterfactual causal reasoning, containing 220 what-if questions across STEM, HSS, and Hybrid scenarios. To evaluate free-form responses, we further propose $\textbf{PRISM}$, which first converts each natural-language explanation into a Response-Derived Semantic Causal Graph of events, states, and mechanisms. On top of this graph, PRISM then jointly applies a Process Metric assessing graph-level causal validity and a Rubric Metric assessing answer-level explanatory adequacy. Evaluating six frontier LLMs with this framework, we find that WhatIfBench remains far from saturated: even the strongest model reaches only a 64.62% final score. Further analysis reveals persistent causal gaps, premise drift, and topology fragmentation, suggesting that fluent counterfactual narratives often mask fragile causal processes. The benchmark, code, and evaluation scripts are available at $\href{https://github.com/zju-gt/WhatIfBench}{WhatIfBench}$.

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